Facebook ad cost depends on hundreds of algorithms set by the fb authority. The campaign results also vary on the target groups during setting up the campaign. Hence the number of like, impression, clicks etc always dangle on that algorithms and target people. Following campaign is an example for comparatively lower outcome (lower number of like and reach) for a reason that you must consider.
All target people are doctors within a specific target location and age group. Therefore the campaign reached out the exact audience and brought the best results though the numbers were poor.
Client: Bangladesh Medical Association (BMA)
Purpose: Election campaign for Bangladesh Medical Association
Objective: Page Like
Budget: 4000 tk.
Schedule: Dec 7, 2016 – Dec 12, 2016
Page Like: 14,24
People Reached: 16,168
Bangladesh Medical Association (BMA) a national organisation of the doctors of Bangladesh and the spokesman of the medical profession. Doctors registered under the Bangladesh Medical and Dental Council (MBBS and equivalent degree holders) are eligible to become members of the organisation. BMA has branches in all districts of Bangladesh.